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A robust left digit effect arises in number line estimation, whereby the leftmost digits of numerals have an undue influence on placements such that, for example, numbers like 298 are placed far to the left of numbers like 302. Past efforts to motivate more accurate performance using trial-by-trial and summary feedback have not led to a reduction in the left digit effect. In two experiments, we asked whether it is possible to reduce or eliminate the left digit effect in number line estimation through an instructional intervention in which one is explicitly taught about the left digit effect. In Experiment 1 ( N = 134), participants completed two blocks (60 trials per block) of a self-paced 0–1,000 number line estimation task and were randomly assigned to either an instruction or a control condition. In Experiment 2 ( N = 143), the procedure was enhanced with a learning check, and with additional measures to assess changes in behaviour as a result of instruction. In both experiments, a left digit effect was found in each block of each condition. Although there was evidence that instruction changed behaviour, these changes did not result in any reduction in the left digit effect relative to the control condition. These findings demonstrate that the left digit effect cannot be easily reduced by making people aware of it. 

Abstract A left digit effect has been broadly observed across judgment and decision‐making contexts ranging from product evaluation to medical treatment decisions to number line estimation. For example, $3.00 is judged to be a much greater cost than $2.99, and “801” is estimated strikingly too far to the right of “798” on a number line. Although the consequences of the effects for judgment and decision behavior have been documented, the sources of the effects are not well established. The goal of the current work is to extend investigations of the left digit effect to a new complex judgment activity and to assess whether the magnitude of the effect at the individual level can be predicted from performance on a simpler number skills task on which the left digit effect has also recently been observed. In three experiments (N = 434), adults completed a judgment task in which they rated the strength of hypothetical applicants for college admission and a self‐paced number line estimation task. In all experiments, a small or medium left digit effect was found in the college admissions task, and a large effect was found in number line estimation. Individual‐level variation was observed, but there was no relationship between the magnitudes of the effects in the two tasks. These findings provide evidence of a left digit effect in a novel multiattribute judgment task but offer no evidence that such performance can be predicted from a simple number skills task such as number line estimation.